Old Spice is bringing super-powered freshness to San Diego Comic-Con an immersive experience at the Promenade Plaza outside the Hilton San Diego Bayfront.

Running Thursday, July 24 – Sunday, July 27, the experience welcomes attendees to step inside the Old Spice capsule, and emerge transformed with the tools to “Smell Like a Hero”. The new line of Old Spice x Superman products (available in deodorant, body wash, and shampoo) recently dropped and feature a cosmic Bright Citrus scent. Fans will be able to get their hands on the exclusive lineup and strike their best Superman pose at the custom photo op stations.

On Saturday, the iconic Old Spicy Guy — the “Man Your Man Could Smell Like” — will appear live in person.